2019对雷军来说是荣耀与沮丧并存的一年。在悟道“顺势而为”创业的第十年,雷军带领小米成为史上最年轻的500强企业;小米终于结束十年的“北漂”生涯,搬进了造价52亿元的新家;而登上国庆七十周年庆典的彩车游行,也让他“无比的激动,无比的骄傲和自豪”,毕竟,中国科技互联网创业者中仅有他享有了这份殊荣。

2019 is a year of glory and depression for lee. In the 10th year of his savvy, Lei led Xiaomi to become the youngest 500 companies in history; Xiaomi finally ended its 10-year career and moved into a new home worth 5.2 billion yuan; and the parade on the 70th anniversary of the National Day also made him \"incredibly excited, incredibly proud and proud,\" after all, he was the only one of China's tech internet entrepreneurs to enjoy the privilege.

不过,密集的高光时刻之外,雷军和他创办的小米也面临诸多不易。中国手机市场的竞争已进入“地狱模式”,大盘持续萎缩,各家厂商从配置、价格到营销层面都贴身肉搏。手机业务的拖累让小米股价一路跳水,雷军离“让上市首日买入小米公司股票的投资人赚一倍”的豪言依然未兑现。

However, beyond the dense highlight moments, Lei Jun and his founding Xiaomi also face many difficulties. Competition in china's mobile phone market has entered the \"hell mode \", the market continues to shrink, manufacturers from the configuration, prices to the marketing level are close to each other. The drag on the mobile phone business let Xiaomi's share price dive all the way, Lei Jun from the \"let the first day of the listing to buy Xiaomi's stock investors to make double\" the bold words are still not fulfilled.

过去一年,面对公司业务和市场的挑战,雷军对小米进行了频繁的组织架构和人事调整,希望以此适配公司当下阶段的具体业务和战略方向。同时,雷军也在思考一些更根本性的问题。

In the past year, in the face of the company's business and market challenges, Lei Jun has made frequent organizational and personnel adjustments to Xiaomi, hoping to adapt to the company's specific business and strategic direction in the current stage. At the same time, Lei Jun is also thinking about some more fundamental problems.

不可抗力的突发危机、事业的低谷、价值观的颠倒重来、战略业务大转型…每个创业者,在2019都遭遇自己必须要跨越的山丘。

The sudden crisis of force majeure, the trough of business, the reversal of values, the great transformation of strategic business... every entrepreneur, in 2019, encounters the hills he must cross.

马云迈出阿里生涯重要一步,把CEO交棒给张勇;被迫隐退幕后的刘强东,思考让京东走入制度和创新;李彦宏从最低谷里带领百度重回正轨;雷军的小米要努力冲破华为的压力;张朝阳在行为心理学里找到人的意义和归宿;王思聪因为熊猫直播破产跌入人生低谷…

Ma took an important step in Ali's career and gave the CEO to Zhang Yong; Liu Qiangdong, who was forced to retreat behind the scenes, thought about letting JingDong go into the system and innovation; Li Yanhong led Baidu back on track from the lowest valley; Lei Jun's Xiaomi tried to break through the pressure of Huawei; Zhang Chaoyang found meaning and fate in behavioral psychology; Wang Sicong fell into the bottom of his life because of the bankruptcy of the panda live broadcast.

12月16日,北京入冬以来第一场大雪天,小米创始人雷军迎来了自己的五十岁生日。没有公开感言、没有生日晚宴,雷军只在个人公众号上更新了一篇题为《创办小米前后我的一些思考》的文章。相比于外界热议所谓“五十知天命”的话题,这位被称为“中关村劳模”的企业家更专注于对公司经营的思考。

On december 16, the first big snowy day since winter in beijing, xiaomi founder lee jun ushered in his 50th birthday. No public remarks, no birthday dinner, Lei only on the personal public name to update an article entitled \"before and after the founding of Xiaomi some of my thinking.\" The entrepreneur, known as zhongguancun's labor model, is more focused on thinking about how the company operates than on the topic of \"50 know the destiny \".

不过密集的高光时刻之外,雷军和他创办的小米也面临诸多不易。中国手机市场的竞争已进入“地狱模式”,大盘持续萎缩,各家厂商从配置、价格到营销层面都贴身肉搏。手机业务的拖累让小米股价一路跳水,雷军离“让上市首日买入小米公司股票的投资人赚一倍”的豪言依然未兑现。

But beyond the dense highlights, Lei and his founding Xiaomi also face many difficulties. Competition in china's mobile phone market has entered the \"hell mode \", the market continues to shrink, manufacturers from the configuration, prices to the marketing level are close to each other. The drag on the mobile phone business let Xiaomi's share price dive all the way, Lei Jun from the \"let the first day of the listing to buy Xiaomi's stock investors to make double\" the bold words are still not fulfilled.

雷军的压力可想而知。年初RedmiNote7发布会上,温文儒雅的雷军火力全开,他身后黑底PPT上打出了一行醒目的白色字体“生死看淡,不服就干”,并誓要吊打荣耀。而到了年底小米CC9Pro发布会上,雷军话风突变,他说“一花独放不是春,百花齐放春满园。希望大家支持华为的同时,也支持更年轻的小米。”言语转变之间多少能感受到面对华为过去一年的强势,雷军的无奈。

Lei Jun's pressure can be imagined. At the Redmi Note 7 launch at the beginning of the year, Wen Wen's Lei Jun firepower opened, behind him on the black bottom PPT printed a line of striking white font \"life and death look light, do not accept the dry \", and vowed to hang glory. And by the end of the year Xiaomi CC9 Pro press conference, Lei Jun said the wind mutation, he said,\" a single flower is not spring, a hundred flowers spring garden. I hope you will support Huawei as well as younger millet.\" Speech changes between some can feel the Huawei in the past year's strength, Lei Jun's helplessness.

在小米的创业史中,雷军曾带领这家活在聚光灯下的公司一次次越过山丘。最广为人知的一次是2016年,彼时,创业五年的小米在经历了连续数年的高速增长后,第一次出现销量下滑。雷军亲自抓过供应链和手机业务,一年后成功扭转局势,带领小米在中国区和全球市场重回增长。

In Xiaomi's entrepreneurial history, Lei Jun led the company living in the spotlight over the hills again and again. The most widely known was in 2016, when Xiaomi, which has been starting a business for five years, experienced its first decline in sales after years of rapid growth. Lei Jun personally seized the supply chain and mobile phone business, a year later successfully reversed the situation, leading Xiaomi in China and the global market back to growth.

然而创业维艰,越过山丘,往往是更为艰难的险峰。过去一年,面对公司业务和市场的挑战,雷军对小米进行了频繁的组织架构和人事调整,希望以此适配公司当下阶段的具体业务和战略方向。同时,雷军也在思考一些更根本性的问题,比如如何保证小米这艘巨轮在即将到来的5G时代继续保持增长和创新?雷军为此提出了“5G AI IoT”的战略,并将此视为小米的第二轮创业。

Yet the difficulty of starting a business, crossing the hills, is often a more difficult peak. In the past year, in the face of the company's business and market challenges, Lei Jun has made frequent organizational and personnel adjustments to Xiaomi, hoping to adapt to the company's specific business and strategic direction in the current stage. At the same time, Lei Jun is also thinking about some more fundamental questions, such as how to ensure that Xiaomi this giant ship in the coming 5G era to continue to grow and innovate? Lei Jun put forward the strategy of \"5GAIIoT \"for this purpose, and regarded it as Xiaomi's second round of entrepreneurship.

雷军对公司整体组织架构的调整始于去年7月小米上市之后。上市前,小米的组织架构基本上是扁平化的,这种灵活的管理架构适应了小米创业初期高速成长的阶段;而上市后,面对一个拥有近两万员工的世界五百强企业,如何让组织内部的协同性和管理、工作效率更高,就成了雷军面对的首要问题。

Lei's overhaul of the company's overall organizational structure began after Xiaomi went public last July. Before listing, Xiaomi's organizational structure is basically flat, this flexible management structure adapts to the early stage of the rapid growth of Xiaomi's entrepreneurship; and after listing, facing a world's top 500 enterprises with nearly 20,000 employees, how to make the organization more collaborative and management, work efficiency, Lei Jun has become the primary problem.

2018年9月13日,小米进行了重大组织结构调整。在集团总部层面,成立了集团组织部和集团参谋部。其中,集团组织部负责中高层干部的聘用、升迁、培训和考核激励,设计和审批各个部门的组织架构;集团参谋部负责制定集团的发展战略,并督导小米各个业务部门的战略执行。同时,还对具体业务部门进行了调整,改组电视部、生态链部等部门为四个互联网业务部、四个硬件产品部、一个技术平台部和一个消费升级的电商部。

On September 13,2018, Xiaomi made major organizational restructuring. At the group headquarters level, the Group Organization Department and the Group Staff Department were established. Among them, the group organization department is responsible for the recruitment, promotion, training and assessment of senior and middle cadres, design and approval of the organizational structure of each department; the group staff department is responsible for formulating the development strategy of the group, and supervising the strategic implementation of the various business departments of Xiaomi. At the same time, the specific business departments have been adjusted, and the departments of TV department and ecological chain department have been reorganized into four Internet business departments, four hardware products departments, one technical platform department and one consumer upgraded e-commerce department.

雷军在当天与极客公园的对话中将此视为小米从“游击队向正规军、集团军”的转变,他希望通过组织架构的升级,增强总部的‘大脑’能力和地位,同时在一线保持锐气、闯劲和创新能力。

Lei jun in the same day's dialogue with the geek park as millet from the \"guerilla to the regular army, group army,\" he hopes to upgrade the organizational structure, enhance the headquarters'brain' ability and status, while maintaining a sharp, aggressive and innovative ability in the front line.

如果说这次覆盖小米总部职能和具体业务部门的调整,是雷军对上市后的小米进行既定的组织结构升级,那么此后的一系列频繁调整,则多少有些不得已而为之的被动意味。

If this adjustment, covering xiaomi's headquarters functions and specific business units, is Lei Jun after the listing of xiaomi's established organizational structure upgrade, then a series of frequent adjustments since then, it is more or less a passive sense of necessity.

2018年12月3月,小米将原销售与服务部改组为中国区,王川担任总裁。雷军此举旨在加强对中国区的投入,因为难题摆在眼前,小米上市后的第一个季度就在中国市场经历了手机销量下滑。

In December 2018, Xiaomi reorganized the former sales and services department into a Chinese district, with Wang Chuan as president. Lei's move was aimed at boosting investment in the Chinese region, as the difficulties loomed and Xiaomi experienced a decline in mobile phone sales in the first quarter of its listing.

“冬天已经来了,2019年我们即将面临最严峻的挑战,没有一丝一毫盲目乐观的余地。在这个冬天,所有人的日子都不好过。”雷军在年初的小米2019年年会上这样说道。

\"Winter has come, and we are about to face the toughest challenge in 2019, without the slightest margin for blind optimism. It's been a tough winter for everyone. Lei said so at Xiaomi's 2019 annual meeting at the beginning of the year.

进入2019年,雷军针对小米具体业务的一系列战略、组织和人事变革提速。1月3日,雷军宣布Redmi手机将成立全新的独立品牌Redmi,实行“小米 Redmi”的双品牌战略。

Entering 2019, Lei Jun has accelerated a series of strategic, organizational and personnel changes in response to Xiaomi's specific business. On January 3, Lei Jun announced that Redmi Mobile would set up a new independent brand, Redmi, and implement the dual brand strategy of \"Xiaomi Redmi \".

雷军选择类似于华为手机的双品牌战略:小米品牌针对中高端市场,Redmi品牌则针对中低端市场。而用雷军的话说就是:“红米Redmi专注极致性价比,主攻电商市场。小米专注中高端和新零售。”

Lei chose a dual-brand strategy similar to Huawei's mobile phone: Xiaomi's brand is aimed at the middle and high end market, while Redmi's brand is aimed at the middle and low end market. In Lei's words:\" Red Rice Redmi focuses on the best value for money, focusing on the e-commerce market. Xiaomi focuses on high-end and new retail.

而在小米品牌专注中高端的同时,长期占到小米出货量八成左右的Redmi品牌也同样重要。雷军需要中低端的Redmi持续畅销,保住小米手机出货量的基本盘,并为此找来了前金立副总裁卢伟冰,担任Redmi品牌总经理。

And while Xiaomi's brand focuses on the middle and high end, the Redmi brand, which accounts for about 80% of Xiaomi's shipments in the long term, is equally important. Lei needs the low-end Redmi to continue to sell well, keep Xiaomi mobile phone shipments of the basic disk, and for this to find the former vice president of Jinli Lu Weibing, as the general manager of the Redmi brand.

3月18日下午,Redmi召开了品牌独立后的第二场新品发布会。以往当仁不让的主角雷军并未登台演讲,卢伟冰成为整场发布会的主导者。而接棒雷军后的卢伟冰也从此“生死看淡,不服就干”,担当起了在发布会上“怼”友商的责任。

On the afternoon of March 18, Redmi held the second new product launch after brand independence. In the past, the main character Lei Jun did not speak on the stage, Lu Weibing became the leader of the entire press conference. After receiving the stick Lei Jun Lu Weibing also from then on \"life and death light, do not accept on the dry \", assumed in the press conference\" resentful \"the responsibility of the businessmen.

据《深网》统计,自2018年7月小米上市以来,雷军已进行了至少16次组织架构或人事调整。这些调整主要围绕手机业务展开,包括中国区业务和线下渠道、海外市场以及技术研发。

Lei Jun has made at least 16 organizational or personnel adjustments since Xiaomi's listing in July 2018, according to the Shenzhen net. These adjustments focus mainly on the mobile business, including China's business and offline channels, overseas markets and technology research and development.

在最核心的中国区业务方面。5月17日,雷军亲自出任中国区总裁,全面负责中国区业务开展和团队管理,前任总裁王川则转任大家电业务部总裁。小米还在6月12日宣布成立中国区线下委员会,聚焦中国区线下渠道销售。曾任小米之家总经理的张剑慧兼任主席,直接向雷军汇报。6月18日,雷军在一场小米内部的闭门干部动员会上,提出要把握住5G,用IoT加双品牌的战略,三年决胜中国市场。

in the most core business aspects of China. On may 17th, mr. lee personally became president of china, taking overall responsibility for china's business development and team management, while former president wang chuan was transferred to president of the big appliance business department. Xiaomi also announced on june 12th the establishment of a china regional offline committee, focusing on offline channel sales in china. Zhang Jianhui, a former general manager of Xiaomi House, is also chairman and reports directly to Lei Jun. On June 18, Lei Jun in a closed-door cadre mobilization meeting within Xiaomi, proposed to grasp 5G, with IoT plus double brand strategy, three years to win the Chinese market.

中国市场对小米的重要性不言自明。小米占比最多的手机出货量来自中国市场(今年第三季度被印度超越),营收和利润也都依赖于中国市场。但形势逼人,此前,小米手机在中国市场的出货量刚经历了连续三个季度双位数下滑,雷军不得不重回一线。

The importance of the Chinese market to Xiaomi is self-evident. Xiaomi's biggest mobile-phone shipments come from the chinese market, which was overtaken by india in the third quarter, and its revenues and profits depend on the chinese market. But the situation is compelling, after Xiaomi mobile phone shipments in the Chinese market has just experienced three consecutive quarters of double-digit decline, Lei Jun had to return to the front line.

雷军上一次被推到一线还是三年前。2016年,创业五年的小米在经历了连续数年的高速增长后,第一次出现销量下滑。一个当时流行的说法是“世界没有任何一家手机公司销售下滑后,能够成功逆转的,小米前途堪忧。”但雷军亲自抓过供应链和手机业务,一年后成功扭转局势,带领小米在中国区和全球市场重回增长。

Lei Jun was last pushed to the front line or three years ago. In 2016, Xiaomi, who started a business for five years, saw its first sales decline after years of rapid growth. One popular saying at the time was that \"no mobile phone company in the world has been able to reverse the decline in sales, xiaomi's future is worrying.\" But Lei grasped the supply chain and mobile phone business himself, and a year later successfully reversed the situation, leading Xiaomi to return to growth in China and the global market.

雷军事后曾复盘小米当时遇到的困难:线上市场遭遇恶性竞争;专注线上,错过了县乡市场的线下换机潮;高速成长带来的管理挑战。

Mr lei's post-military review of xiaomi's difficulties at that time: the online market encountered vicious competition; focus on the line, missed the county and township market offline changer tide; high-speed growth brought about management challenges.

现在看来,摆在雷军面前的困难相比2016年似乎更加艰难。小米需要面对更加激烈的市场竞争、遭遇瓶颈的线上渠道和迟迟打不开局面的线下市场、以及公司上市后更为复杂的管理问题。

Now, the difficulties facing Lei seem more difficult than in 2016. Xiaomi needs to face more intense market competition, bottleneck online channels and slow-to-open offline markets, and more complex management issues after the company goes public.

小米手机在中国市场的表现依旧不乐观,第三季度市场份额已跌至10%以下。小米不久前公布了最新一季财报,尽管营收和利润双增,却难掩手机业务收入下滑的隐忧。小米将手机销量下滑的原因归结为公司主动采取稳健经营的策略,以及消费者在等待5G换机潮。但是主动的策略调整也罢,激烈的竞争也好,这样的数据难免会让雷军感到沮丧。当然,不止是小米,vivo、OPPO过去一年都因为众所周知的原因,在中国市场遭到华为对市场份额的挤压。

Xiaomi mobile phone in the Chinese market performance is still not optimistic, the third quarter market share has fallen to less than 10%. Xiaomi recently released its latest quarterly earnings, despite both revenue and profit increases, but hard to hide the mobile phone business revenue decline concerns. Xiaomi attributed the decline in mobile phone sales to the company's aggressive strategy of robust operations and consumers waiting for a 5G switch. But whether it's a proactive strategy or a fierce competition, such data will inevitably make Lei Jun feel depressed. Of course, it's not just Xiaomi, vivo, and OPPO that have been squeezed by Huawei's market share in China over the past year for well-known reasons.

7月9日,小米新总部小米科技园落成,小米为员工举办了一场“星夜游园会”。雷军兴奋的连发两条微博,说“北漂,奋斗九年多,终于买房了!”并透露,小米科技园8栋楼共34万平米,造价52亿元。

On July 9, Xiaomi's new headquarters, Xiaomi Science Park, was inaugurated, and Xiaomi held a \"Star Night Garden Fair\" for employees. Lei Jun excitedly sent two Weibo, said \"Beijing drifters, struggle for more than nine years, finally buy a house!\" And revealed that Xiaomi Science Park eight buildings a total of 340000 square meters, the cost of 5.2 billion yuan.

雷军在个人公众号文章中写道:“这是小米人第一次真正拥有自己的家,我感到很激动!我希望,这些好的办公条件,可以让员工们更好的工作和生活;我也希望,搬到新园区、小米十周年,都是我们伟大事业的再起步!”

Lei Jun wrote in the personal public number:\" This is the first time Xiaomi people really have their own home, I feel very excited! I hope that these good office conditions can make the staff better work and life; I also hope that moving to the new park, Xiaomi 10th anniversary, are our great cause to start again!

2010年4月6日,小米在北四环银谷大厦807室诞生,当时的办公面积仅有300平方米。在那张流传甚广的照片中,雷军和12位小米早期员工喝了黎万强老爸熬的小米粥,悄悄地举行了开业仪式。而这一“北漂”就是九年多,离开银谷大厦后,小米又辗转于卷石大厦、宏源大厦、五彩城大厦,后来又扩租了五彩城周围的四栋楼,几乎一年搬一次办公地点。

On April 6,2010, Xiaomi was born in Room 807 of the North Fourth Ring Silver Valley Building, when the office space was only 300 square meters. In that widely circulated photo, Lei Jun and 12 early employees of Xiaomi drank Li Wanqiang father boiled Millet Congee, quietly held the opening ceremony. And this \"north drifters\" is more than nine years, after leaving the silver valley building, millet toss and turn in the roll stone building, hongyuan building, multicolored city building, and later expanded the four buildings around multicolored city, almost once a year to move office space.

最终落成的小米科技园位于北京海淀区安宁庄路,可容纳超过16000名员工。小米员工把这座简洁现代、功能完备的建筑群称为“清河三里屯”,而雷军也成了许多网友口中“最励志的北漂”。

The final Xiaomi Science Park is located on Anning Zhuang Road, Haidian District, Beijing, and can accommodate more than 16,000 employees. Xiaomi staff called this simple and modern, well-functioning complex \"qinghe three li Tun \", and Lei Jun has become the\" most inspirational north drifters \".

同样在7月,小米入选《财富》杂志最新公布的世界500强榜单,在全球排名第468位,是“互联网服务与零售”分类中的7家公司之一。创业9年的小米,也成为史上最年轻的世界500强公司。

Also in july, mr. xiaomi was one of seven companies in the internet services and retail category, ranked 468th in the latest list of the world's top 500 by fortune. Xiaomi, who started a business for nine years, has also become the youngest company in the world in history.

对于任何企业来说,进入世界500强都是一个极具标志性意义的时刻,雷军在致小米全体员工的内部邮件中也不无自豪的写道“这是一个了不起的成就!”雷军和管理层还决定赠予小米员工每人1000股股票,“其中,500股是给我们每一个人的全球500强成就纪念,另有500股,是我们给每位同事和伙伴的家人的纪念品。”

For any enterprise, entering the world's top 500 is a very iconic moment, Lei Jun in the internal mail to all the staff of Xiaomi also proudly wrote that \"this is a great achievement!\" Lei and the management also decided to give 1000 shares of stock each to Xiaomi employees,\" of which 500 shares are a global 500 achievement memorial for each of us, and another 500 shares are souvenirs for the family of each colleague and partner.\"

当天,有网友给雷军发来调侃式的祝福:“祝贺雷总终于有机会在一家世界500强上班了。”心情大好的雷军随后在微博上进行了转发。

On the same day, some netizens sent Lei Jun a mocking blessing:\" congratulations to Lei on finally having the opportunity to work in a world 500.\" Lei Jun in good mood then forwarded on Weibo.

在小米成为世界五百强两个多月后,雷军真正迎来了自己的高光时刻。10月1日,他以民营高科技企业家代表的身份,参加了新中国七十华诞的庆典,并登上了彩车游行。雷军说“通过天安门、接受祖国和人民检阅的那一刻,我从心底里感到无比的激动,无比的骄傲和自豪!!”

After Xiaomi became the world's top 500 more than two months, Lei Jun really ushered in their own highlight moment. On october 1st, as a representative of private high-tech entrepreneurs, he took part in the celebration of the 70th birthday of new china and boarded a parade of floats. Lei Jun said that "through Tiananmen, the motherland and the people review the moment, I feel from the bottom of my heart unparalleled excitement, unparalleled pride and pride! !”

“我乘坐的彩车处于「改革开放」方阵之中,而我正是伴随着改革开放的春风成长起来的。改革开放的这几十年来,我亲身经历了祖国的日益强盛,感受着科技进步的日新月异,并投身于创新创业的时代洪流中,和一众民营企业家一起奋斗,跟随祖国前进的脚步共同成长。我深刻地感受到,今天的幸福生活来之不易,我们依然在路上,越奋斗就越幸福!”

\"I ride in the\" reform and opening-up \"square in the lottery, and I was with the reform and opening-up spring wind to grow up. These decades of reform and opening up, I personally experienced the growing prosperity of the motherland, feel the rapid progress of science and technology, and devote myself to the era of innovation and entrepreneurship, and a number of private entrepreneurs to work together to follow the pace of the motherland to grow together. I deeply feel that today's happy life is hard-won, we are still on the road, the more struggle the more happiness!

雷军的感言源自自己的亲身经历,作为中国IT界的老兵,雷军在1992年以第六号员工的身份加入金山,并在六年后成为这家当时中国最具影响力的软件公司的总经理。

As a veteran of China's IT industry, Lei joined Kingsoft in 1992 as employee No.6 and six years later became the managing director of China's then most influential software company.

1989年,金山创始人之一求伯君把自己关在深圳蔡屋围酒店的房间里,夜以继日地用一台386电脑写出了128万行代码的WPS版本,开启了计算机中文办公时代。彼时已在武汉大学修完学分的雷军,用业余时间解密了求伯君版的WPS,并进行了增强和完善,雷军版的WPS也成为后来国内最为流行的版本。而雷军与求伯君的友谊也由此开始。

In 1989, one of Jinshan's founders, Qiu Bojun, locked himself in his room at the Cai Wu Wai Hotel in Shenzhen and wrote a WPS version of 1.28 million lines of code on a 386 computer day and night, opening the Chinese office age of the computer. At that time, Lei Jun, who had completed his credit at Wuhan University, decrypted the WPS of Qiu Bo Jun in his spare time, and enhanced and perfected it, and Lei Jun's WPS became the most popular version in China later. The friendship between Lei Jun and Qiu Bojun also began.

去年12月24日,金山成立三十周年的庆典上,雷军与求伯君深情相拥,两个中年男人欣喜落泪。雷军第二天在微博中写道:“三十年的岁月年华,三十年的兄弟情谊,刹那间涌上心头。人生又能有几个这样的战友?!”

On December 24 last year, the 30th anniversary of the founding of Jinshan celebration, Lei Jun and Qiu Bojun affectionate embrace, two middle-aged men happy tears. Lei Jun wrote in Weibo the next day:" Thirty years of years,30 years of brotherhood, in an instant to the heart. How many such comrades can you have in your life? !”

让雷军和求伯君欣慰的是,今年11月18日,以WPS为主体的金山办公终于在科创板成功挂牌上市。雷军在上市前夕的全员信中说“从1999年以金山办公为业务主体准备上市算起,到今天,我们足足等了20年。WPS和金山的历程,就是一个坚持梦想并最终取得胜利的励志故事。”

Let Lei Jun and Qiu Bojun comfort is that on November 18 this year, WPS as the main body of Jinshan office finally listed in the Ke Chong board successfully. Lei said in a full letter on the eve of the listing,\" from 1999 with Jinshan office as the main business ready to go public count, to this day, we have been waiting for 20 years. The course of WPS and Kingsoft is an inspirational story that holds on to your dreams and ultimately wins.

正如雷军所言,从1999年开始,金山就开始准备上市,直到2007年10月9日,金山才在港交所敲钟。雷军兑现了带领金山上市的承诺,他在港交所用自己的相机拍了一张照片,两个月后辞去金山CEO的职务,开始了投资人生涯。

As Lei said, since 1999, Kingsoft has been ready to go public, until October 9,2007, Kingsoft did not ring the clock at the HKEx. Lei made good on his promise to lead Kingsoft's listing, taking a photo with his camera at HKEx and quit as CEO two months later to start his career as an investor.

据雷军后来回忆,他大一曾在图书馆读过《硅谷之火》,这本描述八十年代比尔·盖茨和乔布斯等计算机爱好者如何创业、并改变世界的书,让他的内心深处燃起了“要办一家伟大公司”的目标。在过了几年全职投资人生活后,雷军发现十八岁时的那团火焰依旧在燃烧,他花了大量时间思考如何去做一家伟大的公司。

As Lei later recalled, his freshman year in the library read \"Silicon Valley Fire,\" a book about how computer enthusiasts like Bill Gates and Jobs started a business in the 1980s and changed the world, fueling a deep-seated goal of\" running a great company.\" After a few years of full-time investor life, Lei found that the flames were still burning at the age of eighteen, and he spent a lot of time thinking about how to be a great company.

十年前,四十岁的雷军悟道了“顺势而为”的成功真谛,在移动互联网彻底爆发的前夜创立的小米。而在创业十年后的今年,五十岁的雷军又站到了一个新的起点:5G的序幕缓缓拉开,中国制造业转型升级,智能时代即将到来,这是一个巨大变革的前夜。雷军决定以“5G AI IoT”为核心战略,开启第二轮创业。

Ten years ago, the 40-year-old Lei realized the success of \"conforming to the trend\" in the mobile Internet completely burst the night before the founding of Xiaomi. And in the start-up ten years later this year, the 50-year-old Lei Jun stood to a new starting point: the prelude of 5G slowly opened, the transformation and upgrading of China's manufacturing industry, the smart age is coming, this is the eve of a huge change. Lei Jun decided to take \"5GAIIoT \"as the core strategy to start the second round of entrepreneurship.

中国手机市场仍是雷军眼前的一道坎。2017年,雷军曾制定“10个季度重返中国第一”的目标,不过,在今年5月接手中国区后,雷军对这个颇为激进的目标进行了务实的调整。

China's mobile phone market is still a hurdle for Lei. In 2017, Lei set a target of \"returning to China first in 10 quarters,\" but made a pragmatic adjustment to the rather aggressive target after taking over in China in May.

在9月份的内部大会中,雷军提出,一定要放弃任何速胜论的幻想,集中精力先解决公司内部的管理问题,这是小米长久发展最大的瓶颈。雷军认为,小米当前最大的战略就是,补管理课强化组织、死磕手机保障全球第一阵营位置、抓住5G机遇保持AIoT领先。

In September's internal meeting, Lei Jun proposed that must abandon any quick victory theory fantasy, focus on the first to solve the company's internal management problems, this is Xiaomi's long-term development of the biggest bottleneck. Lei Jun believes that Xiaomi's current biggest strategy is to fill the management class to strengthen the organization, dead kowtow mobile phone to protect the world's first camp position, seize the opportunity of 5G to keep AIoT ahead.

而雷军的这种务实也反应到了小米的财报上。小米CFO周受资在第三季度财报的电话会议中对《深网》等媒体表示,“我们现在处于4G向5G切换期,手机市场大环境承压,我们选择了稳健增长,提高我们的盈利能力和现金储备,把不良的库存都消化掉了,所以我们处在一个非常健康的时期,对于5G时代,我们很有信心。”

And Lei Jun's this kind of pragmatism also reflected in Xiaomi's financial report. \"We are now in a 4G to 5G switching period, the mobile phone market is under pressure, we have chosen to grow steadily, we have increased our profitability and our cash reserves, and we have digested the bad inventory, so we are in a very healthy period, and we are very confident about the 5G era,\" Xiaomi CFO told the media in a third-quarter earnings call.

5G注定是一项从技术、产品到品牌的全方位综合竞争,雷军和他的小米面对的既有苹果、三星等国际对手,又有华为、荣耀、OPPO、VIVO等本土强敌。为了应对这个门槛越来越高的竞技场,2019年,雷军在小米内部成立了集团技术委员会,进一步强化技术立业。

5G is destined to be a comprehensive competition from technology, products to brands, Lei and his Xiaomi face both Apple, Samsung and other international opponents, but also Huawei, glory, OPPO, Vivo and other local strong enemies. In response to this increasingly high threshold arena, in 2019, Lei Jun set up a group technical committee within Xiaomi to further strengthen the technical establishment.

对于小米5G手机的布局,雷军也曾在此前的乌镇世界互联网大会期间透露,小米在5G手机的布局方面非常激进,明年将推出10款以上的5G手机,涵盖中高端价位。

For the layout of Xiaomi 5G mobile phone, Lei Jun has also revealed during the previous Wuzhen World Internet Congress that Xiaomi is very radical in the layout of 5G mobile phone, next year will launch more than 10 5G mobile phone, covering high-end prices.

除了技术和产品的准备,雷军对小米的组织架构和人事调整仍在进行。11月29日下午,小米集团进行了新一轮人事任命。其中王翔晋升为集团总裁,卢伟冰出任中国区总裁,何勇晋升集团副总裁,而联合创始人黎万强因个人原因离职,改任高级顾问。

In addition to technical and product preparation, Lei Jun's organizational structure and personnel adjustments to Xiaomi are still under way. On the afternoon of 29 November, Xiaomi Group conducted a new round of personnel appointments. Among them, wang xiang was promoted to president of the group, lu weibing became president of china, he yong was promoted to vice president of the group, and co-founder li wanqiang left for personal reasons and changed to senior adviser.

雷军在发给全员的公开信中解释,明年是小米5G业务的冲锋年,也将是小米推动“手机 AIoT”的关键年,小米需要更强有力的集团管理支撑,需要干部轮岗机制持续带来的组织革新活力。为此,经管理层讨论决定,作出新一轮的集团干部任命。

Lei Jun in an open letter to all staff explained that next year is Xiaomi 5G business charge year, will also be Xiaomi to promote \"mobile AIoT\" key year, Xiaomi needs a stronger group management support, need cadre rotation mechanism to continue to bring organizational innovation vitality. To this end, a new round of group cadre appointments has been made after management discussions and decisions.

一方面,为了保持队伍战斗力,雷军希望保持管理层年轻化。这次调整中,周受资和卢伟冰两位年轻高管均得到升职,而像黎万强这样的联合创始人则被“杯酒释兵权”,逐渐退居幕后或离职。截止目前,小米的8位联合创始人(雷军、林斌、黎万强、周光平、刘德、洪锋、黄江吉、王川)中的3位(黎万强、周光平、黄江吉)已离开公司,而除雷军外的其余四位联合创始人中,仅有大家电业务部总裁王川负责具体业务。

On the one hand, in order to maintain the combat effectiveness of the team, Lei Jun hopes to keep the management younger. In the adjustment, mr zhou and mr lu were promoted to two young executives, while co-founders such as mr lee were \"released with a glass of wine \", gradually stepping down or leaving. So far, three of Xiaomi's eight co-founders (Lei Jun, Lin Bin, Li Wanqiang, Zhou Guangping, Liu De, Hong Feng, Huang Jiangji, Wang Chuan)(Li Wanqiang, Zhou Guangping, Huang Jiangji) have left the company, while of the other four co-founders except Lei Jun, only Wang Chuan, president of the household appliance business department, is responsible for the specific business.

另一方面,雷军希望在稳住国内市场的同时,加大对海外市场的投入。这次调整中,Redmi品牌总经理卢伟冰升任中国区总裁,此前该职位由雷军兼任。卢伟冰年初加入小米后,经历了小米双品牌战略调整期,其负责的Redmi品牌旗下多款手机销量可观。小米内部人士告诉《深网》,“卢伟冰加入小米后融入得非常好,微博风格也越来越“小米化”,雷总对他非常信任。”

On the other hand, Lei hopes to stabilize the domestic market while increasing investment in overseas markets. Lu Weibing, managing director of the Redmi brand, was promoted to China's chief executive, following the appointment by Lei Jun. After joining Xiaomi at the beginning of the year, Lu went through the strategic adjustment period of Xiaomi's double brand, and its Redmi brand, which is responsible for a number of mobile phones, sold substantially. Xiaomi insiders told \"deep net \",\" lu wei-bing joined xiaomi after the integration is very good, micro-blog style is more and more\" millet \", lei always very trust him.\"

在国内市场持续承压的情况下,小米对海外市场的重视程度也进一步提高。从小米最近几季财报来看,海外市场的快速增长成功稳住了小米手机的整体出货量。这次调整中,CFO周受资出任国际部总裁,而此前负责国际业务的王翔升任小米集团总裁,正是因为小米在海外市场表现出色。雷军对王翔的评价是,“国际业务表现极为出色。”

In the case of continued pressure on the domestic market, Xiaomi's attention to overseas markets has also been further increased. Judging from Xiaomi's earnings in recent quarters, the rapid growth of overseas markets has successfully stabilized the overall shipments of Xiaomi mobile phones. In this adjustment, CFO Zhou received funds to become the president of the international department, while Wang Xiang, previously in charge of international business, was promoted to the president of Xiaomi Group, precisely because of Xiaomi's outstanding performance in overseas markets. Lei Jun's evaluation of Wang Xiang is that \"international business performance is excellent. \".

2014年12月7日,小米创业的第5年,雷军应君联资本(原联想投资)总裁朱立南的邀请,在联想控股内部分享了他创办小米的一些思考,包括小米在创办前的几个学习对象,有同仁堂、海底捞、沃尔玛和好市多(Costco),以及小米的学习实践。

On December 7,2014, in the fifth year of Xiaomi's venture, Lei Jun, at the invitation of Junlian Capital (formerly Lenovo Investment) President Zhu Linan, shared within Lenovo Holdings some of his thoughts on starting Xiaomi, including several subjects of learning before Xiaomi's establishment, including Tongrentang, Submarine, Walmart and Costco, and Xiaomi's learning practice.

当小米创业走到第十年,雷军也在生日当天更新了这篇名为《创办小米前后我的一些思考》的文章。雷军在这篇修订后的文章中增加了无印良品这个学习对象,他认为这个日本品牌最值得学习的地方在于设计。

When Xiaomi went to the tenth year, Lei Jun also updated this article on his birthday, called \"some of my thoughts before and after starting Xiaomi \". Lei added the imprint-free object to his revised article, arguing that the Japanese brand's most worthy of learning lies in design.

“如果一件商品,我们不看商标,也就是去除任何品牌溢价的影响,还能靠什么吸引消费者?”雷军自问自答,“我总结有三点:高品质,高性价比,高颜值。”

\"What can we do to attract consumers if we don't look at trademarks, that is, remove any brand premium? \"Lei Jun self-question and answer,\" I summed up three points: high quality, high cost-effective, high face value. \".

雷军还对小米的模式、使命和愿景进行了梳理,他将这一系列的思考看做小米创业前十年思路的总结。雷军对当下的5G浪潮也有自己的判断,他认为“5G AI IoT就是下一代超级互联网”。而面对新十年的征程,雷军的思考还在继续。

Lei Jun also combed Xiaomi's model, mission and vision, and he regarded this series of thinking as a summary of Xiaomi's thinking in the first ten years of entrepreneurship. Lei Jun also has his own judgment on the current 5G wave, and he believes that \"5G AI IoT is the next generation of super Internet \". In the face of the new decade, Lei Jun's thinking continues.

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